Martial Arts School and Karate School Management, Marketing, and Business Support
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Something really strange happens when someone goes from being an employee to an owner:
- As an employee they complain about 40 hours per week – as an owner they work 75 + without mentioning a thing.
- As an employee they must be convinced of what's in it for them for every new idea – as an owner if it will help pay the bills it's a great idea and they will implement with enthusiasm. As an employee they must be talked into reading material to help their performance – as an owner they develop a “thirst for knowledge”
When someone is an owner they have several positive and negative incentives that an employee does not have:
- Their name is on the least (for $200,000+) expected regardless of the results;
- They are the last one to get paid;
- They are ultimately responsible for their outcomes;
- It is difficult to just walk out one day and get a different job;
- They have “pride of ownership;”
- They will get the credit for their results;
- They are ultimately in control of their income – and have 100% benefit for
Improve results.
Over and over again – I've seen employees leave to become school owners – or stay and move from salaried to school owner. In nearly every case they immediately doubled their effectiveness.
Often, it really has been entertaining – as failed employees “proved” that they could really perform – on their own (if they were so good why did they fail for a year on my payroll? – because they could!.)
Any time you can create a feeling of ownership – real or otherwise in a staff member their performance will go up. Anytime you can turn a branch manager into an owner – their effectiveness will improve and their longevity will dramatically improve.
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About the Author :
Stephen Oliver began martial arts training in 1970 in Tulsa , Oklahoma at a branch school of the Jhoon Rhee Institute. He opened his first school in 1975. Later he moved to Washington , D.C. to work for the Jhoon Rhee Institute first as an instructor then as their youngest ever branch manager while earning an honor's degree in Economics at Georgetown University .
In 1983 he moved to the Denver Metropolitan area and opened 5 schools in 18 months with only $10,000 in capital. He went on to promote the Mile High Karate Classic NASKA World tour event and serve on NASKA's Board of Directors from 1989 to 1999 and to serve on EFC's Board of Director's from Inception until 2002.
In 1992 he went earned his Master's in Business Administration (MBA) from the University of Denver and went on to serve on their Venture and Entrepreneurship Advisory Board. He has also written several other books including: “How to Market Your Martial Arts School Using the Internet” and “Direct Response Marketing for Martial Arts Schools.”
Currently, he continues to focus on his Mile High Karate schools in the Denver area which current has 9 locations and continues to speak to and write for Martial Arts School Operators throughout the World.
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