Martial Arts School and Karate School Management, Marketing, and Business Support
|
Hiring from within
Everyone knows that you should “grow your own” staff and instructors but often we forget the lessons that are plainly obvious. This is certainly a rule that can be broken from time to time but let me again remind you what you already know:
- Martial artists as employees tend to be very “self-righteous:”
Doing anything just to make money “off the students” is bad and;
- They never get paid enough and;
- They don't want anything to do with sales or marketing – only teaching what they want to teach – to students they feel like teaching.
- Unfortunately martial arts is very much like a “cult”. Whoever “brainwashed” someone first about what the “ True Way ” is – often owns their heart and soul forever.
- As a teacher – often you can do no wrong to a dedicated student.
- As an employer – often you can do nothing right to a mediocre employee.
Take some of these tendencies and exacerbate them with non-home grown martial artists and you can easily triple your headaches and cut your results in half.
Remember a few obvious truths:
- If someone failed once already running their own school – why should working for you be any different? Remember – business owners have LOTS of reasons to be much more self motivated than anyone's employee.
(If you take a school operator – and, have a position where they can just teach – if that is something they are really strong at – and, not have to market or sell then it might work. But failed school operators usually make failed employees. I hate to admit that I've made this mistake a couple of times too many – just a slow learner on some things I guess.)
- If someone holds allegiance to another instructor or style in their heart – then their true feelings will show in all student and staff interactions. Do you want students excited about the old (read real) instructor and their old (read true) style – or do you want your students excited about you and your school.
How do you grow your own?
This is a huge subject. Better covered in greater detail.
A few pointers:
- Look for potential future employees in the introductory classes you teach.
- Have GREAT retention. If no one gets to Black Belt – there aren't many Black Belts to hire.
- Have a huge SWAT (assistant instructor) team and special leadership training classes.
- Take promising candidates “under your wing” personally – and, guide them to:
- increasing leadership;
- accelerated progress;
- a winning personal appearance;
- escalating responsibility;
- a vision of a career in the martial arts.
- Have a goal oriented career path:
- Master Club (or Black Belt Club;)
- Assistant Instructor;
- Instructor;
- Head Instructor;
- Program Director;
- Branch Manager;
- School Owner.
- For teenagers:
- Create a career prospect while paying comparable or slightly better than their other opportunities.
- For adults:
- Consider hiring at early stages of their training for program director or receptionist roles;
- Create a career vision that is exciting;
- Don't transition volunteers into paid employees unless it is into full time salaried / incentives position
- Do keep the door open for them to open their own school with your help – when and if they want to and are ready
|
About the Author :
Stephen Oliver began martial arts training in 1970 in Tulsa , Oklahoma at a branch school of the Jhoon Rhee Institute. He opened his first school in 1975. Later he moved to Washington , D.C. to work for the Jhoon Rhee Institute first as an instructor then as their youngest ever branch manager while earning an honor's degree in Economics at Georgetown University .
In 1983 he moved to the Denver Metropolitan area and opened 5 schools in 18 months with only $10,000 in capital. He went on to promote the Mile High Karate Classic NASKA World tour event and serve on NASKA's Board of Directors from 1989 to 1999 and to serve on EFC's Board of Director's from Inception until 2002.
In 1992 he went earned his Master's in Business Administration (MBA) from the University of Denver and went on to serve on their Venture and Entrepreneurship Advisory Board. He has also written several other books including: “How to Market Your Martial Arts School Using the Internet” and “Direct Response Marketing for Martial Arts Schools.”
Currently, he continues to focus on his Mile High Karate schools in the Denver area which current has 9 locations and continues to speak to and write for Martial Arts School Operators throughout the World.
|