Martial Arts School and Karate School Management, Marketing, and Business Support

Bigger Isn't always better

When I was younger – often I was envious of friends and acquaintances and even instructors that I had heard about who:

Boasted larger student active counts than my own.

Had huge, beautiful facilities;

Who's gross was touted to be larger than mine.

Over the year's having been there – done that at every level I've started to realize what never really came to mind in my younger days:

Happiness on a daily basis is really more important than all those ego building but often misleading measures of success.

Your net is way more important than your gross. In fact your gross is only important RELATIVE to your expense structure.

Your facility should do two things:

Present a positive first impression to prospective students and a quality learning environment to your current students.

Have adequate space to safely and efficiently teach your existing active count – taking into account maximizing your space utilization through proper scheduling, etc.

Everything else is EGO.

Lifestyle counts! Work 100 hours a week for $200,000 or 40 hours per week and make $100,000 – which really enhances your life more?

Wait a minute! If I had hobbies – what would they be?

Did I miss the kids growing up?

Do I take time to learn and grow?

How about relaxation and recharge time.

Wealth. Live below your means. Make intelligent decisions so as to accumulate assets. Long term security is based upon REAL assets. Real Estate, Bonds, Publicly Traded Stocks (including mutual and index funds) and our bank balance. Balance your current life-style expenses with building for the future.

Impress your clients (students and parents) not your competitors and peers. Let's face it – why do you care what the other martial arts guys think?

For More Resources and Support Tools to Grow your

Martial Arts School Business:

ExtraordinaryMarketing.com

About the Author :

Stephen Oliver began martial arts training in 1970 in Tulsa , Oklahoma at a branch school of the Jhoon Rhee Institute. He opened his first school in 1975. Later he moved to Washington , D.C. to work for the Jhoon Rhee Institute first as an instructor then as their youngest ever branch manager while earning an honor's degree in Economics at Georgetown University .

In 1983 he moved to the Denver Metropolitan area and opened 5 schools in 18 months with only $10,000 in capital. He went on to promote the Mile High Karate Classic NASKA World tour event and serve on NASKA's Board of Directors from 1989 to 1999 and to serve on EFC's Board of Director's from Inception until 2002.

In 1992 he went earned his Master's in Business Administration (MBA) from the University of Denver and went on to serve on their Venture and Entrepreneurship Advisory Board. He has also written several other books including: “How to Market Your Martial Arts School Using the Internet” and “Direct Response Marketing for Martial Arts Schools.”

Currently, he continues to focus on his Mile High Karate schools in the Denver area which current has 9 locations and continues to speak to and write for Martial Arts School Operators throughout the World.

For More Resources and Support Tools to Grow your

Martial Arts School Business:

ExtraordinaryMarketing.com


Martial Arts School and Karate School Management, Marketing, and Business Support

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© Copyright 2004. Stephen Oliver