Martial Arts School and Karate School Management, Marketing, and Business Support

“Opinions about running your martial arts school are Like ………,
Everyone's Got One”

Many great ideas were killed by asking someone else's opinion.

Ideas are proven or dis-proven by aggressive implementation. Anytime that you have a “brilliant” idea that doesn't cost much and won't require hundred's of hours – JUST DO IT!. If it works great – tell your mentors, consultants, peers, and friends. If it fails – well either tune it or, at the very least – don't tell anyone!.

More great success was killed by second guessing every idea – running through the gauntlet of other people's opinions – and by attempted to be perfect.

As Patton said (or, at least is purported to have said) I'd rather have a good plan violently executed today than a perfect one implemented next week.

As a manager – get really good at enhancing and bringing clarity to the ideas of your employees – without squashing the initiative and enthusiasm that they bring to it. I've gotten really good recently at this response:

“Gee I don't know if that will work or not – but, if you really think it will why don't you try it and let us know what happened!”

Often accompanied by:

“A couple of things that might help would be …………., ……………., …………..,

and,……………….”

And:

“My friend _________________ has had some real success with something like that – let's get him/her on the phone and brainstorm the idea a little.”

Remember:

No matter how good you get at advertising – you will only know if it is a good ad once the phones start to ring (after spending money to place it!.)

No matter how great an educator you are – the results that your students have is the only indicator of the quality of your methods.

RESULTS Prove whether and idea was a good one or a bad one. No amount of armchair quarterbacking will make any difference.

ALSO,

REFRAME your worldview

Often times we listen to REALLY good ideas and are unable to HEAR them because they are in conflict with our pre-disposition.

If you hear an idea that doesn't seem to make sense – try stepping into that persons “frame of reference” for a few minutes and figure out why it makes sense to them. You may find a real gem – and, may create some flexibility in your own thinking as well.

A few more reading suggestions:

A few more suggestions:

“A Millionaires Notebook” by Steven Scott

“Built to Last” by James Collins and Jerry Porras

“Reframing Organizations” by Bolman and Deal

“Influence – Science and Practice” by Robert Cialdini

“Executive EQ” by Robert Cooper and Ayman Sawaf

“The Loyalty Effect” by Frederick Reichheld

“How to Close Every Sale ” by Joe Girard

And,

Anything by:

Denis Waitley,

Zig Ziglar,

Tony Robbins,

Jay Abraham,

Dan Kennedy,

See: www.KennedyMagnetic.com and,

www.KennedyCopy.com

Joseph Sugarman,

Or, Tom Peters

For More Resources and Support Tools to Grow your

Martial Arts School Business:

ExtraordinaryMarketing.com

About the Author :

Stephen Oliver began martial arts training in 1970 in Tulsa , Oklahoma at a branch school of the Jhoon Rhee Institute. He opened his first school in 1975. Later he moved to Washington , D.C. to work for the Jhoon Rhee Institute first as an instructor then as their youngest ever branch manager while earning an honor's degree in Economics at Georgetown University .

In 1983 he moved to the Denver Metropolitan area and opened 5 schools in 18 months with only $10,000 in capital. He went on to promote the Mile High Karate Classic NASKA World tour event and serve on NASKA's Board of Directors from 1989 to 1999 and to serve on EFC's Board of Director's from Inception until 2002.

In 1992 he went earned his Master's in Business Administration (MBA) from the University of Denver and went on to serve on their Venture and Entrepreneurship Advisory Board. He has also written several other books including: “How to Market Your Martial Arts School Using the Internet” and “Direct Response Marketing for Martial Arts Schools.”

Currently, he continues to focus on his Mile High Karate schools in the Denver area which current has 9 locations and continues to speak to and write for Martial Arts School Operators throughout the World.

For More Resources and Support Tools to Grow your

Martial Arts School Business:

ExtraordinaryMarketing.com


Martial Arts School and Karate School Management, Marketing, and Business Support

http://www.martialartsresources.com , http://www.extraordinarymarketing.com , http://www.martialartsbootcamp.com , http://www.extraordinarybootcamp.com , http://www.kennedycopy.com , http://www.kennedymagnetic.com , http://www.milehighkarate.com , http://www.freekarate.com

© Copyright 2004. Stephen Oliver