Martial Arts School and Karate School Management, Marketing, and Business Support

You can't teach a pig to sing……………

There's an old saying (I first heard it from master trainer and author Danny Cox: )

You can't teach a pig to sing --- it wastes your time and irritates the pig.

When evaluating employees keep in mind that there are really only three important factors:

  1. Aptitude;
  2. Skills;
  3. Motivation.

Everything else is superfluous to these three elements.

The first factor is aptitude. This is where your pre employment screening is important. Some people are great teachers and lousy salesmen or marketers. Others may be great in the back room with the books – but for heaven sakes don't make them talk to real people.

Define the aptitudes necessary for the job function and screen accordingly. Also, if after some period of time you decide that the person just won't be able to “get it” then the thing you can do that is best for them is to decide quickly and help them transition to a more effective career.

The second factor is skills. This is your most important area of focus. You must train every new staff member on each area that they will be responsible for controlling. And, I'm not talking a broad description and a two page job description.

Train on every detail. In nauseating depth. Role play. Video tape and audio tape performance. Keep records. Give feedback. Tune and tweak performance. Then 90 days later start over. Continue this cycle – forever.

Some managers hate to spend this much time or a lot of money because they are afraid that people will leave and that effort and money will go to waste. I heard it expressed this way once:

“What's worse – a trained employee who leaves or an untrained one who stays?”

The final factor is motivation. It is certainly possible for someone to have the aptitude and the skills and to not have the interest. Without self motivation any employee is pretty much worthless.

Now here's a radical concept as well:

Everyone brings their own level of motivation to the job.

Just about everyone is highly motivated to do well when they start.

Your best result is to do anything you can to stay out of their way and not screw that up!

ow clearly there are was to enhance this personal motivation. Recognition is great. Money doesn't hurt. Incentives based upon performance is a prerequisite but in general I really believe that people arrive with motivation – then often we screw that up with silly rules, an unpleasant environment, unfair behavior, or through just minimizing the employee's contribution overall.

For More Resources and Support Tools to Grow your

Martial Arts School Business:

ExtraordinaryMarketing.com

About the Author :

Stephen Oliver began martial arts training in 1970 in Tulsa , Oklahoma at a branch school of the Jhoon Rhee Institute. He opened his first school in 1975. Later he moved to Washington , D.C. to work for the Jhoon Rhee Institute first as an instructor then as their youngest ever branch manager while earning an honor's degree in Economics at Georgetown University .

In 1983 he moved to the Denver Metropolitan area and opened 5 schools in 18 months with only $10,000 in capital. He went on to promote the Mile High Karate Classic NASKA World tour event and serve on NASKA's Board of Directors from 1989 to 1999 and to serve on EFC's Board of Director's from Inception until 2002.

In 1992 he went earned his Master's in Business Administration (MBA) from the University of Denver and went on to serve on their Venture and Entrepreneurship Advisory Board. He has also written several other books including: “How to Market Your Martial Arts School Using the Internet” and “Direct Response Marketing for Martial Arts Schools.”

Currently, he continues to focus on his Mile High Karate schools in the Denver area which current has 9 locations and continues to speak to and write for Martial Arts School Operators throughout the World.

For More Resources and Support Tools to Grow your

Martial Arts School Business:

ExtraordinaryMarketing.com


Martial Arts School and Karate School Management, Marketing, and Business Support

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© Copyright 2004. Stephen Oliver