Martial Arts School and Karate School Management, Marketing, and Business Support
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Things are never as good as you think they are
I think it was Warren Buffett who explained that the stock market always responds emotionally – and that it rarely is accurate. That when the market is optimistic it is overly optimistic – when it is scared or pessimistic that everything is gloom and doom. Really the emotional response always over-reacts on both ends of the spectrum. That's the source of contrarian investing when the market is exuberant then sell when the market is panicked buy.
Think of your emotional responses to your day to day business activities in the same way. Usually they work the same way as described above. When things are going well – you are on the top of the world and can do no wrong. Probably when you emotionally are on the top of the world – is really when the unexpected can happen. Be aware – don't take unnecessary risks – and, be careful about buying that new house, car, boat, etc.
It's a huge mistake to assume during your best month or year that things will continue to grow at that pace. Don't get me wrong – continue to plan for growth and success – just don't take it for granted. Your best month of the year – may just be your best month ever – your best year may be a peak not a continuing growth trend.
There's a great AD that I saw for an insurance company. It shows a long tunnel with a light at the end. The caption says: we never forget that it may be an oncoming train. Without becoming defeatist that's something good to keep in mind before committing to higher expenses or a more extravagant lifestyle.
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About the Author :
Stephen Oliver began martial arts training in 1970 in Tulsa , Oklahoma at a branch school of the Jhoon Rhee Institute. He opened his first school in 1975. Later he moved to Washington , D.C. to work for the Jhoon Rhee Institute first as an instructor then as their youngest ever branch manager while earning an honor's degree in Economics at Georgetown University .
In 1983 he moved to the Denver Metropolitan area and opened 5 schools in 18 months with only $10,000 in capital. He went on to promote the Mile High Karate Classic NASKA World tour event and serve on NASKA's Board of Directors from 1989 to 1999 and to serve on EFC's Board of Director's from Inception until 2002.
In 1992 he went earned his Master's in Business Administration (MBA) from the University of Denver and went on to serve on their Venture and Entrepreneurship Advisory Board. He has also written several other books including: “How to Market Your Martial Arts School Using the Internet” and “Direct Response Marketing for Martial Arts Schools.”
Currently, he continues to focus on his Mile High Karate schools in the Denver area which current has 9 locations and continues to speak to and write for Martial Arts School Operators throughout the World.
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