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Okay, so why am I qualified to share this information? Why would you want to listen to me?
A Little Background:
Maybe I was just born under a lucky star - but when it comes to running a professional martial arts school I was born with the proverbial “Silver Spoon.”
While attended college at Georgetown University I was a head instructor and branch manager for The Jhoon Rhee Institute, in Washington, D.C.
At the time the Jhoon Rhee Institute was the #1 martial arts business  organization in the world. I sat through hours and hours of training sessions and meetings with a few notable figures in the martial arts industry: Jhoon Rhee (father of American Tae Kwon Do,) Nick Cokinos (Then President of the Jhoon Rhee Institute, now chairman and owner of Educational Funding Company,) Jeff Smith (the DC Bomber - first World Light Heavy Weight Kickboxing Champion and one of the top school owner's in the United States,) Ned Muffley (then General Manager for the Jhoon Rhee Institute and now General Manager for Educational Funding Company) and many other's.
When I graduated from Georgetown - I decided against moving on to big  corporate America - and, put pursuing an MBA on hold.
I put together A very extensive business plan with Nick Cokinos' help. Spend 12 months studying direct marketing at the Library of Congress. Read everything that I could get my hands on about advertising - specifically direct mail and copywriting. I also spend several months at the Federal Trade Commission where I had an opportunity to read the sales manuals and management training materials for every major health spa chain in the United States.
In a rather gutsy move I then moved across the country to Denver, Colorado  and with $10,000 opened 5 schools in 18 months - and grew to over 1,500 active students and over a $1,000,000 in revenue by 1985.
Over the year's I've continued to develop my schools and experiment with a huge number approaches.
 In 1989 I decided to extend my management knowledge base and went back to school for a Master's Degree in Business Administration (ie. MBA) with a primary focus marketing.
At the same time I began promoting the Mile High Karate Classic - which for 10 years was a very successful and highly rated NASKA world tour event.
During these many year's I've had the privilege of meeting and working with just about every successful business person, teacher, and school owner in the martial arts industry.
These industry leader's have taught me much - and, I believe often consider me a mentor and leader in the business of martial arts school operations.
 During these years I've had many huge successes - and, some spectacularfailures. As in all endeavors - the failures have taught me much more than the successes. What I consider by greatest strength is a willingness to continue to take risks and try new approaches to all of the challenges of school operation.
I decided to pursue what I think of as an informal Ph.D. in Internet and Direct Response Marketing. I've traveled around North America - and spent way over $100,000 on a variety of internet training seminars and programs - and, have developed several internet companies - many totally unrelated to martial arts.
Since then I:
Have promoted a NASKA World Tour Event
- Served as the Sanction Director on the NASKA Board of Directors
- Acted as a founding member of the EFC Board of Directors
- Was inducted into the EFC Hall of Fame
 Received recognition – among other awards – as EFC’s #1 multi-school operation- Owned 3 of the top 10 schools on the EFC “All Stars” report
- I graduated with a Master’s in Business Administration
- Enlisted a half dozen Ph.D’s to analyze the martial arts business and, using their feedback, put together a 400-page business plan for a large multi-school operation.
- Received recognition from schools throughout the world as The Leading Martial Arts School Marketing and Business Expert.
- Expanded my Mile High Karate Schools internationally.
- Promoted hundreds of Black Belts including many 3rd, 4th, and 5th degree Black Belts – some of whom have been training with me for 20 years or more.
- Was tapped by NAPMA for their advanced business training program: NAPMA Squared, and
- Worked with and strategized with the most successful school owners in the world, whom I’m also fortunate enough to callfriends.
As a martial artist – I’ve been training since 1969 – starting with the Jhoon Rhee Institute. I received my 1st Degree Black Belt in 1978 and am now a 7th Degree Black Belt.
And these are just a few of the credentials that convinced students like Jason Huett, Duncan Richardson and Kelly Mullins to leverage my knowledge in order to generate huge gains for themselves financially and personally.
Now that I’ve shared a little bit about myself, and given the impression that I have an ego the size of Colorado, let me share what all this “expertise” really boils down to.What it actually means to you in terms of a concrete, customizable, action plan you can get started on right away.
ARE YOU CONFUSED?
Too many experts - too many ideas?
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